Year: 2017/2018
Client: Apartum
Client: Apartum
Product: Comparator website / All devices
Markets: Global
Role: Lead Product Designer
Role: Lead Product Designer
Company: Apartum
Capabilities: UX Research / UX/UI Design / Brand design
Requirement
Design a new experience for a comparison vacation rental site.
Role
As a Senior Product Designer of UX/UI, I've been defining the user experience based on the Product owner's demands and the analytics information to observe user behavior. I designed the entire user experience from the wireframes to the high designs and translated them to all the breakpoints screens. Desktop/tablet/mobile. Working across the Branding and Marketing departments I defined the design system and I matured the current branding. Working across the engineers making sure that the final implementation was excellent.
Apartum
simplifies the search process for tourist rental apartments, giving the customer the opportunity to compare the best available apartments from a variety of agencies at once, on one page and with just one search. It’s an easier, quicker and more comfortable experience for the user.
The main advantage of Apartum for the customer is that you no longer have to open multiple web pages to find the best value apartment, and displays results from many holiday apartment agencies in one
Goal
Increase the click rate, and increase the returns users. Making the site most efficient in terms of quick and fast from the technology side, and clear for the understanding from the user. Provide a very solid design system to make it possible to make quick changes based on the data analytics without a preview design mockup.
As a Senior Product Designer of UX/UI, I've been defining the user experience based on the Product owner's demands and the analytics information to observe user behavior. I designed the entire user experience from the wireframes to the high designs and translated them to all the breakpoints screens. Desktop/tablet/mobile. Working across the Branding and Marketing departments I defined the design system and I matured the current branding. Working across the engineers making sure that the final implementation was excellent.
Apartum
simplifies the search process for tourist rental apartments, giving the customer the opportunity to compare the best available apartments from a variety of agencies at once, on one page and with just one search. It’s an easier, quicker and more comfortable experience for the user.
The main advantage of Apartum for the customer is that you no longer have to open multiple web pages to find the best value apartment, and displays results from many holiday apartment agencies in one
Goal
Increase the click rate, and increase the returns users. Making the site most efficient in terms of quick and fast from the technology side, and clear for the understanding from the user. Provide a very solid design system to make it possible to make quick changes based on the data analytics without a preview design mockup.
