Requirement
Improve the Ford account ownership experience for owners by offering various digital services and features.

Project Description
The project focused on enhancing the Ford ownership experience through a suite of digital services and connected features. The goal was to strengthen the relationship between Ford and its customers by offering a more personalized, convenient, and seamless post-purchase journey.

The platform provides smart tools for vehicle management, including service scheduling, maintenance tracking, and real-time vehicle status. It also integrates loyalty features, personalized recommendations, and connected services that empower users to stay informed and engaged throughout their ownership lifecycle.

The result is a digital ecosystem that transforms traditional car ownership into a connected mobility experience, positioning Ford as not just a vehicle manufacturer but a trusted daily companion for its drivers.

My Role
I contributed to the UX and product design of the digital experience — focusing on creating a clear, intuitive interface that simplifies access to vehicle data and services. My work involved user journey mapping, interface design, and concept validation, ensuring that each feature added real value to the ownership experience.

Project details

Year: 2022 - 20121
Client: Ford UK
Markets: UK 
Product: Online platform Desktop/tablet / Mobile ​​​​​​​
Company: VMLY&R London  
Role: Lead Product Designer, operating as the sole designer on a cross-functional team
Capabilities: User research, UX-UI Design, Design system, Brand design.