Requirement
refine the user experience and finalize the user interface designs for the new brand product, including branding and UI elements for the first MVP phase of the mobile web application."
Role
Brand designer and UX/UI designer; as a branding designer, I created the logo and brand style guide. As a UI designer collaborating with the UX designer, I developed the design system and visual elements according to the branding guidelines and created all the user interface designs for the app. My role included providing a robust design system and comprehensive design frameworks to guide the development team."
Product Description
refine the user experience and finalize the user interface designs for the new brand product, including branding and UI elements for the first MVP phase of the mobile web application."
Role
Brand designer and UX/UI designer; as a branding designer, I created the logo and brand style guide. As a UI designer collaborating with the UX designer, I developed the design system and visual elements according to the branding guidelines and created all the user interface designs for the app. My role included providing a robust design system and comprehensive design frameworks to guide the development team."
Product Description
Lify is a health and wellness app designed to help people reach their personal goals from quitting smoking to maintaining a healthier lifestyle. By combining artificial intelligence with mindfulness-based methods, the app creates personalized guidance to support users in transforming their habits and mindsets over time.
Through smart tracking, behavioral insights, and motivational nudges, Lify makes self-improvement simple, accessible, and human-centered.
The platform adapts to each user’s profile, offering actionable suggestions and progress feedback tailored to their individual journey.
Alongside the product experience, I also created the full brand identity, developing the logo, color palette, and visual tone to reflect Lify’s calm, supportive, and optimistic personality aligning technology with empathy to inspire meaningful change.
The platform adapts to each user’s profile, offering actionable suggestions and progress feedback tailored to their individual journey.
Alongside the product experience, I also created the full brand identity, developing the logo, color palette, and visual tone to reflect Lify’s calm, supportive, and optimistic personality aligning technology with empathy to inspire meaningful change.
The Outcome
Using the growing interest from the user in mindfulness, and pairing it with evidence-based clinical practice, Lify offers a digital version of a knowledgeable life coach, right there in the user’s pocket. Defining the user’s lifestyle using a complex algorithm the app offers a tailored experience.
Project details
Year: 2018
Year: 2018
Client: Lify
Markets: UK
Product: Web app
Company: Freelance Project
Company: Freelance Project
Role: Brand designer UX/UI Designer, driving the full design process as the sole designer within a multidisciplinary team
Capabilities: User research, UX Strategy, UX-UI Design, Design system, Brand design.
