Year: 2018 
Client: Lify / 
Product: Wb app / All devices
Market: UK
Company: Freelance project 
Role: Lead UI designer and Brand designer


Define the user experience and finalize the user interface designs for the new brand product, including branding and UI elements for the first MVP phase of the mobile web application."


As a branding designer, I created the logo and brand style guide.
As a UI designer collaborating with the UX designer, I developed the design system and visual elements according to the branding guidelines and created all the user interface designs for the app. My role included providing a robust design system and comprehensive design frameworks to guide the development team."

The Product
It has been made to help people achieve their health goals. Whether they want to quit smoking or lose some weight, the app’s user profiles and artificial intelligence will give them the best way to do so. Pairing the technology with mindfulness, Lify gives smart and simple insights to assist the user in changing their mindsets and behaviors.

The Outcome
Using the growing interest from the user in mindfulness, and pairing it with evidence-based clinical practice, Lify offers a digital version of a knowledgeable life coach, right there in the user’s pocket. Defining the user’s lifestyle using a complex algorithm the app offers a tailored experience.