2016/2017
Client: Piazza DE
Company: Delivery Hero
Client: Piazza DE
Company: Delivery Hero
Product: Delivery food online platform / All devices
Market: Germany
Role: Senior Product Designer
Capabilities: UX-UI designer / UX research / Brand design
Role: Senior Product Designer
Capabilities: UX-UI designer / UX research / Brand design
Project
Re-design a new online order food experience.
Role
I've been taking the role of Senior UI Designer, working along with the Senior UX Designer, Project Managers, and User researchers Designers. My job was from one side, to work across the Marketing and Branding departments to define and create all de new Design Systems according to the new brand, on the other side translated the wireframes to the high design resolution based on the decisions about the new brand and design library. Designing all the breakpoints for the different screens desktop/tablet/mobile. in some sections, I took the role of UX as well as defining new flows. All the decisions were based on the research analysis and user testing.
Goal
maintain the current and very faithful users and at the same time acquire new ones with an attractive, clean, delightful, and
intuitive new experience to become the easiest way to order food.
The outcome
Already in 2007 pizza.de started its business and became a pioneer for online food ordering in Germany. Today, pizza.de is the leading national online platform for restaurants. The pizza.de brand is particularly popular among students and young people and has always developed further through innovations such as delivery tracking.
